WHY USE A BUSINESS BROKER?

Business owners often find themselves unsure as to whether or not they should use a business broker for the sale of their business. As an experienced professional in this industry, I genuinely believe that using a business broker is vital in the sale of a business. A business broker acts on your behalf and can successfully guide and execute the sale of your business. Consider these 6 reasons:

1. Confidentiality - Business Brokers specialize in confidentiality. Every business sold is a confidential transaction. It is particularly important remain anonymous if you do not wish your employees, banks or clients to find out prematurely that you are planning to sell. Employees may become worried about the security of their employment, and clients may become concerned about quality and service. Using a broker ensures confidentiality.

2. A Broker has Experience - A business broker has the experience to handle the sale of your business in an efficient and professional manner. They know the procedures, the forms required and the proper methodology to protect you during the sale process. An experienced business broker who has spent a number of years developing an understanding of the current market and acquisition process can be invaluable in helping you sell your business.

3. A Broker knows how to Market your Business - A Business Profile and/or a Confidential Business Review are tools that a broker uses when promoting the sale of your business. A Business Profile is a single page marketing piece, while a Confidential Business Review is much more detailed and is about 10+ pages long.

 4. A Broker already has many Potential Buyers - Your broker and the other brokers in the brokerage will have thousands of qualified and experienced buyers in queue which means your broker will be able to find those interested in purchasing a business like yours.

5. A Broker lets you Maintain a “Business as Usual” Mindset - Nationwide it typically takes six to seven months to sell a business, but it can take up to a year. You will want to get the best price possible for your company, and that means your business has to continue to function as usual. Maintaining the status quo helps make sure that employees feel secure and don’t contemplate leaving, and that clients know service and quality will be maintained. If a business is for sale, it is especially important to make sure that everything continues in the same efficient manner.

6. A Broker will Co-Broke – A broker will cooperate (Co-Broker) with other brokers in the market. This means you are being seeing by many eyes and the most exposure you can get will expedite the sale. The exclusive broker will share their commission with the cooperating broker.

For additional information, contact Sunbelt of the Greater Bay Area. Or give us a call at 408-436-1900.
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